Principal-level Salesforce architects for media and advertising sales: senior talent, zero translation layers, agentic acceleration.
We build the revenue systems that sellers actually use, because adoption isn't just a change management problem:
It's a product problem.
The Reality
Upfront cycles that don't align with fiscal years. Agency relationships three layers deep. Programmatic revenue invisible to your sellers. Billing systems that speak a different language than your CRM.
You've seen the pattern: a large consulting firm staffs up, ramps juniors on your dime, delivers a system nobody uses, and calls it "live."
There's a better model.
Who We Are
Elly Associates is an experienced Salesforce consulting firm built for media.
The people who architect your revenue system are the same people who understand your business. Not a junior analyst interpreting a senior partner's slide deck. Not a rotating bench learning your data model on your dime. The actual architects, on the calls, directing the code, and accountable for the outcome.
Senior talent. No translation layers. We go deep.
“Your hard work and collaboration over these past years have truly made a difference. We've all learned so much from your expertise and dedication.”
Sr. Manager, Software Engineering / Major Entertainment & Streaming Company
On the Ground
We don't just know the platform. We present at Salesforce offices, train their teams, and shape how the ecosystem thinks about media ad sales.
What We Build
We make the Salesforce you already own work for media, or we bring in Media Cloud when that's the right call. Either way, the goal is the same: an operating system for revenue that sellers voluntarily live in.
Model upfront commitments with broadcast-week precision. Eliminate the quarterly reconciliation spreadsheet.
Map the full web: brand, agency, trading desk, billing, as first-class objects. Every proposal surfaces the right people automatically.
Replace the 40-tab Excel workbook. Give sellers real-time visibility into goal, booked, pipeline, and actuals, all in one view.
Bring every revenue dollar into one system. Direct, programmatic, self-service, CTV: no more blind spots.
Agents that eliminate gray work: data entry, hygiene, record-keeping. Governed by Salesforce's own guardrails.
Multi-org consolidation, 4-to-1 unification, integration org remote control. We've done it at scale for the biggest names in media.
The Difference
The Edge
Our architects operate with enterprise-grade agentic tools: reasoning engines, automation frameworks, and analytical platforms- just like the ones we implement inside your Salesforce environment.
A single Elly Associates consultant, augmented by agentic engineering, delivers at the velocity that legacy firms need a five-person pod to attempt.
We internalize the revolution before we sell it.
This is beyond “AI-powered consulting.” It’s senior operators who live the technology they implement.
“Always impressed with your depth and breadth of experience.”
Head of Customer & Business Operations / Ad-Tech Company
Thought Leadership
We don't just implement the platform. We shape how the industry thinks about it.
From major conference stages to hands-on architecture sessions, Elly Associates brings deep expertise in marketing technology and media revenue systems.
In the Salesforce ecosystem since 2005
Salesforce Certified Since 2011
Our Process
We don't pitch. We listen. We learn your system, your constraints, your politics, and your definition of success before a single line of scope is written.
Our SOWs reflect real workflow complexity, not generic templates. Stakeholders align on what's being built and what success looks like.
Progress is visible as working capability, not as phase completion or status decks. The business sees value accruing incrementally.
Systems are designed for the humans who use them. Agentic automation operates under explicit boundaries, consistent with Salesforce's governance framework.
Let's Talk
Schedule a listen-first discovery conversation with a principal-level architect. Not a sales rep. Not a BDR. The person who will actually do the work.
“Your team has done a great job meeting our deliverables. I appreciate all the work to keep our project on track.”
Director, Digital Advertising Technology / Major National Publisher
Get In Touch
133 Washington St #1467
Dover, NH 03820
USA